I started Stormtrooper Fashion in 2013 while I was living in Germany. It was a difficult time in my life, and one where I felt a bit lonely. STF was like therapy to me: a way to connect to people while I felt isolated, and give me something to focus on that wasn’t my doctoral dissertation. It grew into something I never could have imagined.
Three years later, STF has over 67,000+ posts and 310,000+ followers - some of which were genuine friends. It ended up on the Tumblr Spotlight for fashion, alongside some huge names like Vogue and Oscar PR Girl. Major photographers sent their pictures to me directly, and even a few companies wanted me to review their products. It became something I put my heart into on a daily basis, and teaching me a lot about fashion. Not bad for a blog run in the spare time of a girl who lives in Converse and thinks make-up is far too much effort (don’t even get me started on dresses!).
But, all good things must come to end - and now is STF’s time to end. I’m in a very different place in my life: living in the US near family, working full time for a nonprofit, and no longer feeling isolated from the world around me. Since returning to the US last fall, I kept up STF primarily out of a feeling of obligation; how could I abandon something that was once so important to me? But, STF shouldn’t be an obligation, and I simply no longer have the time to continue it.
This is my goodbye to Tumblr and STF. Thank you to everyone who made Tumblr awesome, and everyone who followed STF - especially those who followed from the start, and stuck with me for three years. You all have no idea how important you are to me, and how much of an impact you had on me. Maybe someday I’ll be back…
So long Tumblr, its been real!
Love,
Audrey
PS: I don’t have the heart to delete STF outright. So, STF will remain up with access to the massive archive of editorials. I will, however, no longer be checking messages; apologies to anyone who I fail to respond to.